This Privacy Policy was last update on May 13, 2025
Optimism Health, Co. (the “Company”) is committed to maintaining robust privacy protections for its users. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.
For purposes of this Agreement, “Site” refers to the Company’s website, which can be accessed at www.hey-coach.app or through our mobile application. “Service” refers to the Company’s services accessed via the site, various sub-domains ( e.g., go.hey-coach.app, app.hey-coach.app, prod.optimism.health, app.optimism.health), and the company’s mobile application, in which users can create, collect, store, and share fitness data and information in an effort to set and achieve their own athletic goals.
The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of our Site or our Service.
By accessing our Site or our Service, you accept our Privacy Policy and Terms of Use (found here: https://www.hey-coach.app/terms-of-use), and you consent to our collection, storage, use and disclosure of your Personal Information as described in this Privacy Policy.
We collect two types of information: “Non-Personal Information” and “Personal Information.”
When you visit our website, we collect Non-Personal Information automatically provided by your browser, such as the referring URL, browser type, device type, date and time of access, and your interactions with our pages. We use cookies—small text files containing an anonymous unique identifier stored on your computer—to track this Non-Personal Information and improve our services. Specifically, we use third-party analytics providers, such as Amplitude and Google Analytics, to understand website usage and enhance user experience.
Cookies we use may include:
Our mobile application does not use cookies. However, it utilizes AWS Pinpoint for analytics, engagement tracking, and push notifications. AWS Pinpoint collects Non-Personal Information such as device type, operating system, usage patterns, and engagement metrics to help us optimize our services and provide targeted communications to users.
To use the Service, you must create a profile by logging in through a supported social identity provider (such as Google or Apple). During this login, we automatically receive your name and email address from the identity provider. By logging in, you authorize us to collect, store, and use your name and email address in accordance with this Privacy Policy.
In some cases, especially involving users under the age of 13, a coach or authorized representative may create user profiles on behalf of their team members. These profiles include Personal Information such as the user's name, email address, and athletic information (such as position, jersey number, or nickname). Coaches or authorized representatives are responsible for ensuring they have obtained all necessary parental or guardian consents before providing this information to us.
Our Service may be used by children under the age of 13 only with the consent of a parent or guardian. We do not directly collect or solicit information from anyone under the age of 13 without appropriate consent. Coaches or authorized team representatives are responsible for obtaining parental or guardian consent before creating user accounts and submitting any Personal Information for users under 13. If we become aware that Personal Information of an individual under 13 has been provided without the required consent, we will delete this information promptly. If you believe we have unintentionally collected Personal Information from a child under 13 without appropriate consent, please contact us immediately at legal@optimism.health.
Parental Consent: By providing us with Personal Information for users under the age of 13, coaches or authorized representatives represent that they have obtained consent from the parent or legal guardian of each child, including consent to this Privacy Policy and our Terms of Use.
Our practices regarding the collection and use of information are designed to comply with the privacy guidelines and requirements set forth by the Apple App Store and Google Play Store. For additional details regarding these policies, please refer directly to the app stores' privacy requirements.
Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent, or otherwise share your Personal Information with third parties for marketing purposes without your explicit consent. We may share Personal Information with third-party vendors who provide services on our behalf, such as AWS for analytics, engagement tracking, and email or push notification communications. These vendors only use your Personal Information at our direction and in accordance with this Privacy Policy.
We primarily use the Personal Information you provide to communicate with you. This includes responding to your questions, soliciting feedback, providing technical support, or potentially informing you about future promotional offers.
We may share Personal Information with outside parties if we have a good-faith belief that access, use, preservation, or disclosure of the information is reasonably necessary to comply with applicable legal processes or governmental requests; to enforce applicable Terms of Service, including investigation of potential violations; to address fraud, security, or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public, as required or permitted by law.
We use Non-Personal Information to improve the Service, optimize user experience, and analyze usage patterns and trends. We reserve the right to freely use and disclose Non-Personal Information, such as aggregated or anonymized habit and athletic performance data, to partners, advertisers, AI vendors, and other third parties at our discretion.
In the event of a business transaction such as a merger, acquisition, or asset sale, your Personal Information may be transferred among the assets. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and any acquiring party may continue processing your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the updated policy on our Site to allow you to review any changes and opt-out if desired. We encourage periodic review if you have concerns about how your information is used.
We implement security measures designed to protect your information from unauthorized access. Your account is protected via social login authentication providers (such as Google or Apple), which handle all password management directly. We do not store or have access to your passwords. To enhance security, we encourage you to log out of your account after each use, especially on shared or public devices.
We employ technological security measures, including encryption, firewalls, and secure socket layer (SSL) technology. Personal Information is primarily stored and managed securely through AWS Cognito, leveraging its robust security infrastructure.
All freeform text entries submitted by users under the age of 13 undergo automatic redaction of personally identifiable information (PII) via AWS Comprehend before being stored or used. Additionally, when transmitting user information to AI vendors, all user names are masked to protect privacy.
Despite our diligent efforts, no security measures can fully guarantee against unauthorized access, disclosure, alteration, or destruction of your information. By using our Service, you acknowledge that you understand and accept these inherent risks.
You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. You can also indicate that you do not wish to receive marketing communications from us by emailing support@optimism.health. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out via email, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.
As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.
The Company reserves the right to change this policy and our Terms of Service at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.
If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to legal@optimism.health.
